Hi, I'm Leon.

Performance Marketing & Automation Analyst

I simplify complex tech topics and build tools to help you succeed.

2+ Years Exp.
50+ Projects
100% Data Driven

What I Do

I create educational content at the intersection of data, tech, marketing, business, and productivity.

Whether you're trying to break into the industry or optimise your current workflow, I'm here to help. I've navigated the maze of the UK education system, survived the grueling job hunt (without any university internships), and thrived in high-pressure roles.

Now, I'm sharing my playbook to help you minimise the trial and error and fast-track your career. Watch my latest videos & articles

Here is the path I took to get here:

2021
UCL Student
Enrolled at UCL studying BSc Information Management for Business
2023
Marketing Data Analyst
Volunteered at Telmi gaining first hands-on experience
2024
Performance Marketing Data Analyst
First full-time role at Printerpix
2024
NU Student
Enrolled at Northumbria University studying MSc Data Analytics
2025
Performance Marketing & Automation Analyst
Second full-time role at Wild

My Tech Stack

"I like to think of my data stack as a restaurant. Every day I am cooking up tools, systems, and processes that help teams make smarter decisions."

Fivetran

The Loading Bay

Ingredients (data) arrive from external sources: databases, APIs, Google Ads, CRM platforms. This keeps everything fresh.

Snowflake

The Pantry

All data, raw and prepared, is stored here. Keeps everything organised, scalable, and ready to use.

dbt & SQL

The Kitchen

The heat (SQL) turns raw ingredients into clean, structured, easy to consume data models.

ThoughtSpot

The Dining Area

Data is plated and served. Models turn into insights and visualisations teams can instantly consume.

Google Cloud & Python

The Automation System

The conveyor belt. Schedules, orchestrates, and moves information back out to tools like Google Sheets.

Full Toolkit
Python
SQL
Google Cloud
Excel
dbt
ThoughtSpot
Fivetran
GitHub

My Data Philosophy

Simplicity

"If it's too complex, it breaks."

Action

"Data without action is noise."

Automation

"Automate the boring stuff."

I build tools with these values and technologies above.
Try my Free ATS Resume Optimiser Visit Digital Tools

Beyond The Screen

When I'm not wrangling data pipelines, I'm usually:

Sports Gaming Travelling

Let's solve your problems Book Consulting